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Marketing & Reviews

Reputation, local SEO, review collection — the work that actually drives leads.

01

Google Business Profile

Featured

Free, and the most important listing you have

Free Google product. Your "Google Maps" listing. Reviews, photos, posts, Q&A, direct booking links.

Mainline take

Free, mandatory, and 90% of SMB owners under-utilize it. Get the listing verified, photos uploaded, and a review-ask cadence going. Most marketing money is wasted if this is half-baked.

02

Podium

Review collection + text-based customer comms

SMS-first platform. Send review requests, take payments, run promotions, message customers from one inbox.

Mainline take

Pricey but the SMS-based review flow genuinely 2-3x review counts. The webchat-to-text handoff is the killer feature.

From $399/mo
Visit Podium
03

Birdeye

Reviews + reputation + reporting at scale

Bigger-team alternative to Podium. Aggregates reviews across 200+ sites, dashboards for multi-location.

Mainline take

Use it once you have 2+ locations. Single-location operators get more juice from Podium.

From $299/mo
Visit Birdeye

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