Lifecycle email, transactional, SMS, segmentation.
Email + SMS built around customer data
Behavior-triggered emails, SMS, signup forms, segmentation. Originally e-commerce-focused; now broader.
Right answer for service businesses with a real CRM and >2,000 contacts. The segmentation engine is the differentiator.
Generalist email + marketing automation
Email lists, automations, signup forms, basic landing pages. Free up to 500 contacts.
Fine for sub-2,000 lists. Past that the pricing curves up fast and the automation builder feels dated. Move to Klaviyo or ConvertKit when you cross 2,000.
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