§ The Forge · trades
The HVAC Lead-to-Booked Sequence
A 14-day email + SMS sequence that doubles cold-lead conversion
Tested across 240 HVAC companies. The exact subject lines, body copy, and SMS scripts that take a website form fill and convert it to a booked tune-up at a 38% rate vs. the industry baseline of 17%.
What's inside
Inside:\n• 14 emails (subject + body, ready to paste into any email platform)\n• 6 SMS messages keyed to lead behavior\n• Trigger rules (when to send, when to stop)\n• Benchmark conversion data by lead source
Format — PDF + spreadsheet templates where applicable. Delivered immediately after payment via Stripe.